Hello!
I am Yijing Zhu.
A UI/UX and Graphic Designer
“Let visuals enhance information, not overwhelm it.”
I am a UI/UX and graphic designer passionate about crafting visually compelling and user-centered design. With a background from Otis College of Art and Design and a Master’s in Leadership for Creative Enterprises from Northwestern University, I integrate visual aesthetics into strategic thinking and design business to create innovative digital products. I thrive on transforming ideas into intuitive designs and solving user pain points to address real-world problems.
Explore My Projects
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Explore My Projects /
<Website Design>
TBM — Home Service Platform
CRM Tool
New Design
Hi-fi Prototype
Wireframe
B2B & B2C
<Web Extension Design>
fAIshion — Virtual Try-on Extension
Extension Tool
Redesign
Hi-fi Prototype
Wireframe
B2B & B2C
<Brand Visual Identity>
Nonprofit Organizations
Merch Design
Flyer Design
Motion Design
Brand Visual System
<Business Plan>
Fashion Brand Analysis
SWOT Analysis
User Persona
Market Research
Competitor Analysis
<Marketing Graphic Design>
IQVIA — Global Healthcare Company
Marketing Materials
Promotional Video
Banner Design