Hello!

I am Yijing Zhu.

A UI/UX and Graphic Designer

“Let visuals enhance information, not overwhelm it.”

RESUME

I am a UI/UX and graphic designer passionate about crafting visually compelling and user-centered design. With a background from Otis College of Art and Design and a Master’s in Leadership for Creative Enterprises from Northwestern University, I integrate visual aesthetics into strategic thinking and design business to create innovative digital products. I thrive on transforming ideas into intuitive designs and solving user pain points to address real-world problems.

Explore My Projects

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Explore My Projects /

<Website Design>

TBM — Home Service Platform

CRM Tool

New Design

Hi-fi Prototype

Wireframe

B2B & B2C

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<Web Extension Design>

fAIshion — Virtual Try-on Extension

Extension Tool

Redesign

Hi-fi Prototype

Wireframe

B2B & B2C

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<Brand Visual Identity>

Nonprofit Organizations

Merch Design

Flyer Design

Motion Design

Brand Visual System

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<Business Plan>

Fashion Brand Analysis

SWOT Analysis

User Persona

Market Research

Competitor Analysis

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<Marketing Graphic Design>

IQVIA — Global Healthcare Company

Marketing Materials

Promotional Video

Banner Design

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